The Macintosh Way
Language: English
Business & Economics Computer Software Computers General Hardware History Infrastructure MacIntosh MacIntosh (Computer) Marketing Microcomputers Personal Computers Programming
Publisher: Scott, Foresman
Published: Aug 16, 1989
Description:
The Macintosh Way, Guy Kawasaki's first book, offers a rare glimpse into the early days of Apple and the development of the Macintosh computer during the tenures of Steve Jobs and John Sculley.
Guy Kawasaki was the chief evangelist at Apple and is currently a best-selling author of books such as Enchantment: The Art of Changing Hearts, Minds and Actions; and The Art of the Start. He is a founding member of Garage Technology Ventures and co-founder of Alltop.com.